We created a neon carnival and invited celebs to try on the neon sunglasses under the bright lights
Paris Hilton wearing A|X Neon on a tiny white horse 
A launch campaign for a new line of neon colored sunglasses
Armani Exchange briefed my partner and I to find new places to market their new style of sunglasses outside of their stores.
Our solution was to create a pop-up ice cream van that would sell the different “flavors” of A|X Neon Sunglasses to people around New York City. The idea evolved into “The Neon Carnival” — a branded carnival experience which invited celebrities and consumers to wear our sunglasses under the bright neon lights at night.
A campaign that was supposed to last 1 year ended up repeating for 6 years running and culminated in the Neon Carnival traveling to Coachella where it attracted celebrities and huge crowds.
- Areas of work:
- Art direction
- Window design
- Website
- Mobile