Through-the-line marketing to introduce Sennheiser’s new true wireless ear buds
For decades Sennheiser has always been quite literally behind the scenes making audio equipment for professionals. From recording studios to movie sets, you’re bound to see Sennheiser gear being used. So when the German company decided to turn their hands to a new category of headphones — truely wireless headphones — you could trust that the audio quality would be in a league of its own.
Sennheiser wanted to create a marketing campaign that felt connected at every touch point, from the TV ad to online purchase.
I worked with Ogilvy in Amsterdam to deliver a TV advert, product videos, in-store and online marketing. All of the content and characters used were made together in order to create a consistent story thread.
- Areas of work:
- Photo shoot
- Film shoot
- Digital marketing
- Art direction