Google Cardboard Virtual Reality While inside the VR experience, you were able to use gaze control to identify certain trees
At local Shell stations, trigger messages were projection mapped on to your car as you drove in and reminders were printed on staff shirts to help nudge customers towards opting into going carbon neutral
A virtual reality experience that allowed customers to see the benefits of going carbon neutral
Offsetting our carbon isn’t just a nice thing to do once in a while. It’s a necessity. A way of life. A mindset that we all must adopt. And with Shell, now you can.
The challenge was that protecting the world’s rainforest can seem like such a large issue that most people don’t think there is anything they can do in their everyday routine to solve it.
The gameplan was to trigger environmentally aware consumers to donate 1p per litre to go towards projects which would protect the rainforest. To do this we brought the rainforest to the forecourt with a VR tour lets consumers and staff walk through the rainforest to see the benefit of your choice.
- Areas of work:
- Art direction
- 360 video
- Virtual reality