A series of art installations that brought to life the beautiful design of Huawei’s new range
Huawei needed to create a trade show experience that would get people talking about a new technology brand in an already saturated market.
We identified that the key differentiator for their brand when compared to the other market leaders (Apple and Samsung) was more than just software performance and features. The products were beautifully crafted pieces of hardware as well. To highlight this during the tradeshow season, we created “The Huawei Gallery.”
The Huawei Gallery brought the theme of “Technology as Art” to life as an immersive showcase of design and form.
Each installation focused on dramatising the functional benefits of the products: One-of-a-kind color, extreme lightness, and state-of-the-art materials.
- Areas of work:
- Concept
- Art direction
- Brand activation
- Experiential
